Maybelline

Maybelline Cosmatic Academy

Challenge

Maybelline came to a conclusion that the young girls in China pay much more attention to their dresses rather than their make-up.

Response

A website named No Makeup No Fashion was online to provide various makeup for the user to match their attire. Users could upload their streetsnap with makeup and get the magazine-like fashion photo-grid of their own.

Results

During the campaign period, the discussion about the dress and makeup on the social network boomed. The sales on the e-commerce were impressively increased.

Fashion Collage

Mobile App