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Maybelline
Maybelline Cosmatic Academy
Challenge
Maybelline came to a conclusion that the young girls in China pay much more attention to their dresses rather than their make-up.
Response
A website named No Makeup No Fashion was online to provide various makeup for the user to match their attire. Users could upload their streetsnap with makeup and get the magazine-like fashion photo-grid of their own.
Results
During the campaign period, the discussion about the dress and makeup on the social network boomed. The sales on the e-commerce were impressively increased.
Fashion Collage
Mobile App
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